Define Product Line

question 137

Essay

Define product line.Discuss some of the reasons why firms develop product lines.

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Definitions:

Spontaneous Recovery

The return of a previously eliminated conditioned response following a break from being exposed to the conditioned stimulus.

Avoidance

A behavior aimed at preventing unpleasant situations or outcomes.

Stimulus Generalization

The tendency for the conditioned response to be evoked by stimuli that are similar to the stimulus that was conditioned originally.

Conditioned Stimulus

A stimulus that was neutral but, after being paired with an unconditioned stimulus, begins to provoke a conditioned response.