The Essential Difference Between a "Think Global,act Global" and a "Think

question 3

Multiple Choice

The essential difference between a "think global,act global" and a "think global,act local" approach to strategy-making is that:

• A) a "think global,act global" approach entails extensive strategy coordination across countries and a "think global,act local" approach entails little or no strategy coordination across countries.
• B) the former aims at implementing the same business model worldwide,whereas the latter aims at implementing customized business models to better match local market circumstances.
• C) the "think global,act local" approach gives local managers more latitude to make minor strategy variations where necessary to better satisfy local buyers and to better match local market conditions.
• D) a "think global,act global" approach involves selling a mostly standardized product worldwide,whereas a "think global,act local" approach entails selling products that are highly differentiated from country to country.
• E) a "think global,act global" approach involves selling under a single brand name worldwide,whereas a "think global,act local" approach entails utilizing multiple brands (typically one for each different country or group of neighboring countries).

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