The Principal Offensive Strategy Options Include All of the Following

question 19

Multiple Choice

The principal offensive strategy options include all of the following EXCEPT:

• A) using a cost advantage to attack competitors on the basis of lower price or better product value.
• B) using hit-and-run or guerrilla warfare tactics to grab sales and market share from complacent or distracted rivals.
• C) launching a preemptive strike to secure an advantageous position that rivals are prevented or discouraged from duplicating.
• D) pursuing continuous product innovation to draw sales and market share away from less innovative rivals.
• E) initiating a market threat and counterattack simultaneously to effect a distraction.

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