Any Company That Seeks Competitive Advantage by Being a First-Mover

question 23

Multiple Choice

Any company that seeks competitive advantage by being a first-mover must ask several hard questions prior to executing its strategy.Which question would it NOT ask?

• A) Does market takeoff depend on the new development of complementary products?
• B) Is a new infrastructure required before buyer demand can surge?
• C) Will buyers encounter high switching costs to move?
• D) Are there influential competitors in a position to delay or derail the efforts?
• E) Did the company pour too many resources into getting ahead of the market opportunity?

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Definitions:

Posterior Cingulate Cortex

A part of the brain situated in the medial aspect of the cerebral cortex, involved in processing memory and emotional responses.

Self-perception Theory

A concept suggesting people develop attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.

Evolutionary Theory

A scientific theory that explains the diversity of life on Earth by means of natural selection, where organisms better adapted to their environment tend to survive and produce more offspring.

Social Identity Theory

The view that social identity is a crucial part of self-image and a valuable source of positive feelings about oneself.