Which of the Following Generic Types of Competitive Strategies Is

question 74

Multiple Choice

Which of the following generic types of competitive strategies is typically the "best" strategy for a company to employ?

• A) A strategy that seeks to underprice rivals on comparable products that attract a broad spectrum of buyers
• B) A strategy that seeks to differentiate product offerings from rivals by offering superior attributes that attract a broad spectrum of buyers
• C) A strategy that concentrates on a narrow buyer segment and outcompetes rivals by offering niche members customized attributes
• D) A strategy that concentrates on value-conscious buyers and outcompetes rivals by offering products at attractive prices
• E) A strategy that is customized to fit the macro-environment and industry and employs resources and capabilities that rivals have trouble duplicating

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Definitions:

Quick Assets

Liquid assets that can be rapidly converted into cash without significantly affecting their value, including cash, marketable securities, and receivables.

Current Receivables

Financial assets expected to be converted into cash within one year, including money owed by customers (accounts receivable).