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The biggest and most important differences among the competitive strategies of different companies boil down to
Propinquity
The physical or psychological proximity between people, influencing their likelihood of forming relationships.
Deindividuation
A psychological state of decreased self-evaluation, causing people to ignore usual restraints in the group setting.
Anticonformity
Anticonformity describes behavior that goes against or opposes the norms or standards of a group intentionally, often to maintain a sense of individuality.
Independence
The state of being self-sufficient and not reliant on external support or being influenced by others in decisions or actions.
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