A Pitfall to Avoid in Pursuing a Differentiation Strategy Is

question 10

Multiple Choice

A pitfall to avoid in pursuing a differentiation strategy is

• A)trying to differentiate on the basis of attributes or features that are easily and quickly copied.
• B)choosing a product offering that supports buyers' indifference to rival brands' offerings.
• C)charging a premium price for the differentiating features.
• D)meeting and exceeding the meaningful gaps in quality, performance, service, and other attractive differentiating attributes offered by rivals.
• E)spending on activities to differentiate the company's product to enhance profitability.

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Definitions:

Opportunity Cost

The worth of the best alternative that is given up in order to make a choice.

Imports

Products or services imported from other countries for sale or consumption.

Purchasing Power

The value of currency expressed in terms of the amount of goods or services that one unit of money can buy.

Imported Goods

Products or services brought into a country from abroad for sale.