An Industry Contains One Strategic Group When All Sellers

question 63

Multiple Choice

An industry contains one strategic group when all sellers

• A) are subject to the same driving forces.
• B) place about the same emphasis on various distribution channels.
• C) use the same key success factors to differentiate their products.
• D) pursue essentially identical strategies and have similar market positions.
• E) pursue varying distribution channels and product attributes, and have customer service attributes that differentiate them in the marketplace.