A Powerful Tool for Sizing Up the Company's Competitive Assets

question 45

Multiple Choice

A powerful tool for sizing up the company's competitive assets and determining whether they can provide the foundation necessary for competitive success in the marketplace is termed:

• A) resource and capability analysis.
• B) SWOT.
• C) competitive analysis.
• D) financial and asset management analysis.
• E) value chain analysis.

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Definitions:

Texture Gradient

This visual cue indicates depth by the gradual change in appearance of objects as they move further away, with details becoming denser and finer the farther they are from the viewer.

Relative Size

A perceptual cue that allows the determination of the size of an object in comparison to another object of known size.

Interposition

A visual cue in which an object that blocks part of another object is perceived as being closer to the observer.

Continuity

The state or quality of being continuous, unbroken, or consistent over time.