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When companies engage in value-creating activities, they do so by
Personal Factors
Individual characteristics that influence behavior, attitudes, and performance.
Situational Factors
External conditions or circumstances that influence an individual's behavior, decisions, and actions in a given context.
Locus of Causality
Refers to where individuals attribute the cause of events, either internally (to themselves) or externally (to the situation or others).
Correspondent Inference
A theory suggesting that people make inferences about a person's dispositional attributes based on observed behaviors, especially when those behaviors have socially unexpected consequences.
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