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In Conducting a SWOT Analysis, Is It Enough to Simply

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Essay

In conducting a SWOT analysis, is it enough to simply compile lists of the company's strengths, weaknesses, opportunities, and threats? Why or why not?


Definitions:

Drive Reduction

A theory in psychology that motivation arises from biological needs driving behavior to return to a state of homeostasis or balance.

Optimal Arousal

A theory suggesting there is a level of arousal that is ideal for performance, balancing between too low and too high.

Incentive

Something that motivates or encourages an individual to perform an action or behave in a certain way.

Pleasure Principle

A concept in psychoanalytic theory referring to the drive towards immediate satisfaction of instinctual urges and desires.

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