Which of the Following Pairs of Variables Is LEAST Likely

question 70

Multiple Choice

Which of the following pairs of variables is LEAST likely to be useful in drawing a strategic group map?

• A) Geographic market scope and degree of vertical integration
• B) Brand name reputation and distribution channel emphasis
• C) Product quality and product-line breadth
• D) Level of profitability and size of market share
• E) Price/perceived quality and image range and the extent of buyer appeal

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