A "Balanced Scorecard" That Includes Both Strategic and Financial Performance

question 37

Multiple Choice

A "balanced scorecard" that includes both strategic and financial performance targets is a conceptually strong approach for judging a company's overall performance because:

• A) it assists managers in putting roughly equal emphasis on short-term and long-term performance targets.
• B) it entails putting equal emphasis on good strategy execution and good business model execution.
• C) a balanced-scorecard approach pushes managers to avoid setting objectives that reflect the results of past decisions and organizational activities.
• D) financial performance measures are lagging indicators that reflect the results of past decisions and organizational activities,whereas strategic performance measures are leading indicators of a company's future financial performance and business prospects.
• E) it forces managers to put equal emphasis on financial and strategic objectives.

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