BloomsJay Resorts Inc

question 19

Multiple Choice

BloomsJay Resorts Inc.has multiple tropical resorts in various locations.In a crowded market that caters to all kinds of consumers,this resort caters mainly to gays with guaranteed hassle-free holiday experience at a premium price.What strategy is BloomsJay using to gain competitive advantage?

• A) A low-cost provider strategy
• B) A broad differentiation strategy
• C) A focused low-cost strategy
• D) A focused differentiation strategy
• E) A best-cost provider strategy

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Definitions:

Net Seller

An entity or individual that sells more of a security, commodity, or currency than they buy over a specified period.

Endowment

Refers to the total resources available to an individual or institution, including talents, wealth, and assets.

Normal Goods

Goods for which demand increases when consumer income rises, and decreases when consumer income falls, showing a direct relationship between income and demand.

Full Income

The total earnings, including all sources of income and gains, not just wages from employment.