If Potential Buyers Can Observe an Innovation's Superiority in a Tangible

question 135

True/False

If potential buyers can observe an innovation's superiority in a tangible form, the adoption rate increases.

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Definitions:

Reticular Activating System

A network of neurons located in the brainstem that is responsible for regulating wakefulness and sleep-wake transitions.

Limbic System

A complex system of nerves and networks in the brain, involved in instinct and mood control and the basic emotions (fear, pleasure, anger).

Pleasure

A subjective feeling of enjoyment or satisfaction derived from sensory or emotional experiences.

Semantic Memory

A type of long-term memory that involves the storage of general knowledge and facts about the world, independent of personal experience.