During Which of the Following Stages of a New-Product Development

question 4

Multiple Choice

During which of the following stages of a new-product development process, ideas with commercial potential are separated from those not meeting company objectives?

• A) Idea generation
• B) Business analysis
• C) Screening
• D) Test marketing

---

Definitions:

Cash Flow

The total amount of money being transferred into and out of a business, often used as an indicator of financial health.

Assets

Resources owned by a company that have economic value and can be converted into cash.

Millions

A numerical unit equal to 1,000,000 or 10^6, often used in accounting and financial reporting to denote large values.

Cash Flow

The net amount of cash being transferred into and out of a business, reflecting the company's liquidity and overall financial health.