Match Each Item with the Correct Statement Below

question 46

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a single brand name that identifies several related products.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Social Deviation

Behaviors or actions that diverge from the societal norms or values, leading to possible sanctions or social distancing.

Mental Disorder

A behavioral or mental pattern that causes significant distress or impairment of personal functioning, recognized within psychology and psychiatry.

Victimization Surveys

Are surveys in which people are asked whether they have been victims of crime.

Direct Observation

A research method where behaviors, actions, or events are watched and recorded firsthand by a researcher, without intervention.