Match Each Item with the Correct Statement Below

question 206

Multiple Choice

Match each item with the correct statement below.
-_____ is the practice of developing individual offerings that appeal to different market segments while remaining closely related to the existing product line.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Simplified Employee Pension Plan

A retirement savings plan that allows employers to make direct contributions to individual retirement accounts set up for their employees.

The Self-Employed

Individuals who work for themselves, not as employees of someone else, and often run their own businesses.

Lower Level Management

A tier of management that focuses on the day-to-day operations and tasks of a company, directly supervising non-management employees.

Employment Agency

A company that connects job seekers with employers, frequently focusing on specific employment sectors or types of jobs.