A Characteristic of a Good Brand Name Is That It

question 149

Multiple Choice

A characteristic of a good brand name is that it should:

• A) avoid giving buyers the correct connotation of the product's image.
• B) be easy to recognize and remember.
• C) always be an acronym.
• D) be difficult to pronounce.

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Definitions:

Zimbardo

Refers to Philip Zimbardo, an American psychologist known for his Stanford prison experiment, exploring the psychological effects of perceived power.

Crowd-as-group

A collection of individuals who are present at the same location or event, but act with a shared purpose or group identity.

Crowd-as-mad

The stereotypical view that crowds are irrational, emotional, and capable of violence, overlooking the potential for rational collective behavior.

Crowd Behavior

The study of how individuals in a crowd influence and are influenced by others, often resulting in collective behavior that is different from what they would exhibit individually.