Match Each Item with the Correct Statement Below

question 100

Multiple Choice

Match each item with the correct statement below.
-_____ refers to loss of sales of an existing product due to competition from a new product in the same line.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

Comprehend the impact of noise on the effectiveness of marketing communication.

Understand the concept of encoding and decoding in the communication process.

Recognize the importance of a mutual field of experience for effective communication.

Identify potential errors in communication and strategies to mitigate them.

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Definitions:

Compounded Semi-annually

A method of calculating interest wherein the interest is added to the principal amount twice a year.

Interest

The amount paid for the use of borrowed money, usually expressed as a percentage of the principal.

Investment

The action of allocating resources, usually money, with the expectation of generating an income or profit.