Explain How Store Atmospherics Help Retailers to Attract Customers

question 11

Essay

Explain how store atmospherics help retailers to attract customers.

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Definitions:

Controllable Fixed Costs

Fixed costs that management has the ability to influence or change over the short term, such as advertising expenses.

Return on Investment

The ratio of net profit to cost of investment, indicating the efficiency of an investment in generating profit.

Responsibility Level

The scope of authority and accountability designated to individuals or departments within an organization, often related to budgeting and costs.

Controllable Costs

Costs that can be influenced or changed by management decisions in the short term.