Explain the Relevance of the Following as They Relate to Building

question 19

Essay

Explain the relevance of the following as they relate to building shareholder value via diversification.
a. the industry attractiveness test
b. the cost of entry test
c. the better-off test

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Definitions:

U.S. Postal Service

The national mail carrier of the United States, providing postal and parcel delivery services across the country and internationally.

Do-Not-Mail Legislation

Laws that allow individuals to restrict or prevent unsolicited commercial mail.

Direct-To-Customer E-Mail

is a marketing strategy where companies send promotional messages directly to consumers' email inboxes.

Online Catalogs

Digital publications that display a variety of products or services for consumers to browse and purchase on the internet.