Which of the Following Is NOT a Typical Reason for Companies

question 94

Multiple Choice

Which of the following is NOT a typical reason for companies to expand into the markets of foreign countries?

• A) To gain access to new customers,especially when a company encounters dwindling growth opportunities in its home market.
• B) To strengthen its capability to employ vertical integration strategies,especially those that involve partial integration (building positions in selected stages of the industry's value chain).
• C) To achieve lower costs and enhance the firm's competitiveness.
• D) To capitalize on company competencies and capabilities.
• E) To spread business risk across a wider geographic market base.

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Definitions:

Focus Groups

A research method where a small, diverse group of people whose reactions, perceptions, and opinions are studied regarding a particular topic or concept.

Packaging and Labeling

The process of designing and producing the container or wrapper for a product along with the tags or labels providing information about it.

Brand Recognition

The extent to which the general public is able to identify a brand by its attributes, such as logo, jingle, packaging, or advertising.

Brand Preference

The inclination of consumers to choose a particular brand over others, influenced by past experiences, advertising, and perceptions of quality.