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Because when to make a strategic move can be just as important as what move to make, a company's best option with respect to timing is
Glottochronology
A method of estimating the time at which languages diverged from a common ancestor, based on the rate of vocabulary changes.
Displacement
A term referring to things and events removed in time and space.
Linguistic Relativism
The concept that the structure and vocabulary of a language influence its speakers' perception and categorization of the world.
Contrasting Tones
Employing distinctly different pitches, colors, or attitudes in speech, writing, art, or music to highlight differences or create effects.
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