Brands Create Customer Loyalty,which in Turn

question 84

Multiple Choice

Brands create customer loyalty,which in turn:

• A) increases the perceived cost of switching to another product.
• B) strengthens the product's quality.
• C) validates the motivation for alternate products.
• D) provides monetary incentive for using the product.
• E) All of these.

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Definitions:

Genital Stage

A phase in Freud's psychosexual development theory during which an individual's main source of pleasure is their genital area.

Psychodynamic Theory

A theoretical framework that asserts that human behavior and feelings are deeply influenced by unconscious motives and conflicts.

Cognitive Theory

A theory of psychology that emphasizes internal mental processes as the key to understanding human behavior.

Psychosocial Theory

An approach that emphasizes the importance of social relationships and the complexities of mental and emotional development across one's lifespan.