A Pitfall to Avoid in Pursuing a Differentiation Strategy Is

question 74

Multiple Choice

A pitfall to avoid in pursuing a differentiation strategy is:

• A) trying to differentiate on the basis of attributes or features that are easily and quickly copied.
• B) choosing a product offering that supports buyer's indifference to rival brands' offerings.
• C) charging a premium price for the differentiating features.
• D) meeting and exceeding the meaningful gaps in quality,performance,service,and other attractive differentiating attributes offered by rivals.
• E) spending on activities to differentiate the company's product offering to enhance profitability.

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Definitions:

Psychological Space

A mental or emotional area that individuals create for themselves, characterized by personal boundaries, privacy, and a sense of personal identity.

Ambience

The character and atmosphere of a place, influenced by its visual, auditory, and olfactory elements, affecting the experience of those within it.

Bright Colors

Vivid shades that are striking and noticeable due to their intensity and are often associated with attention, safety, and excitement.

Intimate Zone

The physical space immediately surrounding an individual, into which entry implies familiarity and personal interaction.