The Keys to Maintaining a Broad Differentiation Strategy Are

question 79

Multiple Choice

The keys to maintaining a broad differentiation strategy are:

• A) to stress constant innovation to stay ahead of imitative rivals and to concentrate on a few differentiating features.
• B) to charge a premium price that more than covers the extra costs of differentiating features and to convince customers to be brand loyal.
• C) to out-innovate and out-advertise rivals.
• D) to emphasize personalized customer service and to add as many differentiating features as possible.
• E) to keep prices close to the average of all rivals and to spend heavily on new product R&D.

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Definitions:

Peer Importance

Peer Importance is the significance and influence that peers and social groups have on an individual's attitudes, behavior, and personal development, particularly during adolescence.

Socializing Children

The process by which children learn the norms, values, behaviors, and social skills appropriate to their society.

Parental Restrictions

Guidelines or rules set by parents to regulate children's behavior, often intended to protect the child's wellbeing and promote positive development.

Peer Rejection

A situation in which a child or adolescent is systematically excluded or ostracized by their peers.