A Company Attempting to Be Successful with a Broad Differentiation

question 38

Multiple Choice

A company attempting to be successful with a broad differentiation strategy has to:

• A) study buyer needs and behavior carefully to learn what buyers consider important,what they think has value,and what they are willing to pay for.
• B) incorporate more differentiating features into its product/service than rivals.
• C) concentrate its differentiating efforts on marketing and advertising (where almost all differentiating features are created).
• D) have a widely known and highly respected brand name image.
• E) provide a top-of-the-line product and sell it at premium prices.

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Definitions:

Standard Traits

Characteristic features or qualities that are regarded as typical or expected within a particular context or environment.

Surface-level Diversity

Diversity based on visible attributes such as age, race, and gender, rather than deeper qualities like beliefs or values.

Deep-level Diversity

Diversity among team members based on underlying attributes, such as values, beliefs, and attitudes, as opposed to visible characteristics.

Instrumental Values

Values that are considered useful or instrumental in reaching an end goal or desired outcome.