The Objective of Differentiation

question 45

Multiple Choice

The objective of differentiation:

• A) is to offer customers something rivals can't,at least in terms of the level of satisfaction.
• B) is to develop strategies that are different from those of rivals.
• C) is to establish objectives that are measurable and meaningful when it comes to sales growth.
• D) is to offer customers a sustainable competitive advantage.
• E) All of these.

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Definitions:

Latin Square

A design technique in statistics for experiments with two blocking factors where each variable appears exactly once in each row and column.

Complete Counterbalancing

An experimental design technique where all possible orders of presenting stimuli are used to control for order effects.

Matched Pairs Design

A method of assigning subjects to groups in which pairs of subjects are first matched on some characteristic and then individually assigned randomly to groups.

Matching Variable

A characteristic used to ensure that members of different groups in a study are similar on that particular attribute.