Competitive Pressures Stemming from Buyer Bargaining Power Tend to Be

question 130

Multiple Choice

Competitive pressures stemming from buyer bargaining power tend to be weaker when:

• A) the number of buyers is small,such that each customer's business tends to be particularly important to a seller.
• B) buyer demand is growing slowly or maybe even declining.
• C) the costs incurred by buyers in switching to competing brands or to substitute products are relatively high.
• D) buyers purchase the item frequently and are well-informed about sellers' products,prices,and costs.
• E) the buyer group consists of a few large buyers and the seller group consists of numerous small firms.

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