The First Thing to Do in Selecting a Marketing Channel

question 76

True/False

The first thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

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Definitions:

Purchases Discounts

An allowance given by the seller to the buyer for early payment or for buying in bulk, reducing the amount owed.

Settlement

The act of resolving a financial or legal obligation, often involving a mutual agreement between parties or payment completion.

Invoices

Commercial documents issued by a seller to a buyer, outlining the products or services provided, quantities, agreed prices, and terms of sale.

Sales Tax

A tax imposed by a government on the sale of goods and services, usually calculated as a percentage of the selling price.