Distributors Adjust for Discrepancies in the Market's Assortment of Goods

question 133

Multiple Choice

Distributors adjust for discrepancies in the market's assortment of goods and services through a process known as _____.

• A)benchmarking
• B)sorting
• C)diffusing
• D)social referencing

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Definitions:

Cost-Plus Pricing

A sales tactic where the final selling price is set by adding a predetermined extra percentage to the cost of the product.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage.

Product's Image

The public perception or reputation of a product as shaped by branding, marketing, and customer experiences.

Price Cutting Campaign

A marketing strategy involving the reduction of prices of goods or services to attract more customers or drive sales volume.