IMC Must Not Only Deliver Messages to Intended Audiences but Also

question 130

True/False

IMC must not only deliver messages to intended audiences but also gather responses from them.

---

Definitions:

Merchandise

Products that are purchased and sold during business activities.

Cash Balance

is the amount of liquid funds that a company or individual possesses at any given time, available for immediate use.

Receivables

Financial obligations of customers to a company for merchandise or services already supplied or consumed, but for which payment is still outstanding.

Taxes

Mandatory financial charges or levies imposed by a government on individuals, corporations, and other entities to fund government spending and various public expenditures.