After Identifying a Target Market,a Retailer Must

question 65

Multiple Choice

After identifying a target market,a retailer must:

• A)concentrate on determining the ideal levels of inventory to be maintained.
• B)devise marketing plans to expand their target market.
• C)develop marketing strategies to attract chosen customers to its stores or websites.
• D)segment the market based on factors such as family income and customer lifetime value.

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Definitions:

Positive Reinforcement

The act of encouraging a desired behavior by offering a reward or positive outcome when the behavior is performed.

Common Misconceptions

Refers to widely held but incorrect beliefs or ideas about a topic or concept.

Positive Person

Describes an individual who maintains an optimistic outlook and focuses on the good in situations.

Negativity

A tendency to focus on the undesirable aspects of a situation or to expect the worst outcome.