Which of the Following Is a Form of Marketing That

question 34

Multiple Choice

Which of the following is a form of marketing that manufacturers use to completely bypass wholesalers and retailers?

• A)Mass merchandising
• B)Direct selling
• C)Mass marketing
• D)Scrambled merchandising

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Definitions:

Accrual-Basis

An accounting method that records income and expenses when they are earned or incurred, regardless of when the cash is actually received or paid.

Cash-Basis

An accounting method where revenues and expenses are recorded when they are actually received or paid, not when they are incurred.

Income Statement

A financial statement that shows a company's revenues, expenses, and net income over a specific period of time.

Prepaid Insurance

An asset on the balance sheet that represents insurance paid in advance, which will be expensed over the time period it covers.