Match Each Item with the Correct Statement Below

question 175

Multiple Choice

Match each item with the correct statement below.
-Focused public relations activities that directly support marketing goals are called _____.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

Bookkeeping Services

Professional services offering systematic recording, reporting, and analysis of financial transactions of a business.

Common Stock

A type of security representing ownership in a corporation, with holders possibly entitled to dividends and voting rights.

Transaction

An agreement or exchange between two parties that involves the selling, buying, or trading of goods, services, or information.

Holiday Turkeys

Generally refers to the practice of giving turkeys to employees during the holiday season, which may have tax implications depending on the value and method of distribution.