Match Each Item with the Correct Statement Below

question 188

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a symbol or a pictorial design that distinguishes a product.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

---

Definitions:

Dollar Amount

The value of an item or transaction expressed in U.S. dollars, a common measure for comparing financial value.

Federal Reserve Deposits

Reserves held by commercial banks at the Federal Reserve, which are used to meet reserve requirements and facilitate day-to-day banking operations.

Check Clearing

The process by which banks settle transactions made by checks, ensuring that the funds move from the check writer's account to the recipient's.

Fractional Reserve Banking

A system in which depository institutions held reserves that are less than the amount of total deposits.