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Noe argues in Chapter One that human resources are the most important resource a company uses to gain a competitive advantage.
Fixed Costs
Fixed costs refer to business expenses that remain constant regardless of the level of production or sales, such as rent, salaries, and insurance premiums.
ROI
Return on Investment, a performance metric used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments.
Variable Costs
Costs that vary directly with the level of production or sales volume, such as materials and labor.
Operating Assets
Assets utilized in the day-to-day operations of a business to generate revenue.
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