What Are the Four Intangible Assets and Which Can Most

question 40

Essay

What are the four intangible assets and which can most directly influenced by training and development?

---

Definitions:

Loyalty Program

A marketing strategy where customers are rewarded for frequent purchases or engagement with a brand, encouraging continued business.

Sales Promotion Technique

A marketing strategy designed to increase sales, encourage trial, or stimulate consumer demand in the short term by offering value beyond the product itself.

Pepperoni Mini Calzones

A small, folded pizza-like dish filled with pepperoni and cheese, typically baked and served as a snack or appetizer.

Easy-to-Prepare

Referring to products that require minimal time, effort, or cooking skills to make ready for consumption.