Measuring Macro Consumer Satisfaction

question 8

Multiple Choice

Measuring macro consumer satisfaction:

• A) is easy-just add up all the marketing mixes.
• B) is difficult because consumer satisfaction depends on the level of consumer aspiration.
• C) must be done quantitatively.
• D) uses MIS techniques.
• E) None of these alternatives is correct.

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Definitions:

Civilian Goods

Items produced for use by civilians, rather than for military purposes.

National Defense

The protective measures taken by a nation in order to defend itself against potential aggressors, including military forces and defense strategies.

Public Goods

Are goods that are non-excludable and non-rivalrous, meaning they can be consumed by one person without preventing the consumption of the good by another, and no one can be effectively excluded from using the good.

Government-Imposed Taxes

Levies authorized by the government on individuals, corporations, and goods.