Which of the Following Is NOT a Trend Affecting Marketing

question 118

Multiple Choice

Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?

• A) Shift to NAICS.
• B) Closer relationships and single sourcing.
• C) ISO 9000.
• D) Less e-commerce and supply chain management.
• E) More use of JIT and EDI.

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Definitions:

Monetary Incentives

Financial rewards given to motivate employees or influence their behavior in a desired way.

Job Cycles

involves the recurring phases or periods of work activities and responsibilities that an employee goes through in their role.

Equity Theory

A theory of motivation that suggests employees assess their job satisfaction and motivation by comparing their job inputs and outcomes with those of others.

Expectancy Theory

A motivational theory explaining that an individual's motivation is based on their expectations about their ability to perform tasks and receive desired rewards.