Which of the 4Ps in the Marketing Mix Is Most

question 43

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to the branding strategy for Apple's iPad?

• A) Product
• B) Place
• C) Promotion
• D) Price

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Definitions:

Esteem Needs

A higher-level psychological need pertaining to gaining the respect, status, recognition, and self-esteem one desires.

Incongruent Self-Concept

A state where there is a mismatch between one's self-perception and the reality of one's attributes or experiences.

Unconditional Affection

An affectionate feeling or action shown towards someone regardless of their actions or faults.

Conditional Affection

Affection or emotional support shown towards someone that is dependent on specific conditions or behaviors they exhibit.