In a Marketing Plan, Which of the Following Would Not

question 71

Multiple Choice

In a marketing plan, which of the following would not be included in the Promotion area?

• A) Advertising.
• B) Packaging.
• C) Personal selling.
• D) Sales promotion.
• E) Publicity.

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Definitions:

Delegating

The act of assigning responsibility and authority to someone else to carry out specific activities, while maintaining accountability for the outcome.

Hersey-Blanchard's Situational Leadership

A model that proposes effective leadership requires adapting one's style to the maturity level of the followers.

Employee Readiness

The state of being prepared and equipped by employees to undertake specific tasks or embrace changes within an organization.

Ability, Willingness, Confidence

The trio of having the skills, desire, and self-assurance necessary for achieving a particular goal or task.