Examlex
Many important changes are affecting marketing strategy planning. For example, product placements in movies and online games are illustrative of changes in the area of:
Cost Leadership Strategy
A competitive strategy where a company aims to become the lowest cost producer in its industry to offer products or services at a lower price than its competitors.
Corporate Vision
A statement that outlines an organization's long-term aspirations and goals, guiding its future direction.
Resale Price Maintenance
An agreement between a manufacturer and its distributors to sell a product at a specified minimum price.
Price-Fixing
An illegal agreement between parties to set prices at a specific level, often higher than what would be set through free-market competition, to control or manipulate the market.
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