Examlex
Which of the following is NOT a trend that is affecting marketing strategy planning?
Public Good
A good that is non-excludable and non-rivalrous, meaning it can be consumed by everyone and one person's consumption does not diminish another's.
Marginal Cost
The cost incurred by producing one additional unit of a product, reflecting changes in variable costs.
Public Good
An offering of goods or services to the entire population of a society free of charge, provided by governmental bodies or private parties, without the aim of earning a profit.
Government
The system or group of people governing an organized community, often a state, and the institution through which societies are ruled and regulations are enforced.
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