Regarding the Roles of Marketers and Consumers in Improving the Macro-Marketing

question 77

Multiple Choice

Regarding the roles of marketers and consumers in improving the macro-marketing system:

• A) marketing managers should not be expected to improve and extend the range of goods and services they make available.
• B) the decisions that marketing managers make always increase the choices available to consumers.
• C) consumer-citizens have the responsibility to vote for laws that place constraints on businesses, if those businesses harm the ecological system or make excessive demands on scarce resources.
• D) marketers and consumers should decide in advance what products will be produced so as not to waste scarce resources.
• E) None of these alternatives is correct.

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Definitions:

Work in Process

Items that are in the production process but have not yet been completed, representing a component of inventory costs.

Direct Labor

The wages and related benefits of employees who are directly involved in the production of goods or in providing services.

FIFO Method

A technique for inventory valuation and cost determination where goods first introduced into inventory are the first to be sold.

Process Costing System

An accounting method used for homogeneous products, where costs are assigned to processes or departments and averaged over the units produced.