Pioneer Has Developed a New Consumer Electronics Item-A Heterogeneous Shopping

question 189

Multiple Choice

Pioneer has developed a new consumer electronics item-a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:

• A) exclusive distribution, price cutting, reminder advertising, and a "push" policy.
• B) exclusive distribution, penetration pricing, informative and persuasive advertising, and a "pull" policy.
• C) selective distribution, skimming pricing, pioneering advertising, and a "push" policy.
• D) selective distribution, penetration pricing, persuasive advertising, and a "pull" policy.
• E) intensive distribution, persuasive advertising, price dealing, and a "push" policy.

---

Definitions:

Sunshine

The light and warmth that come from the sun, essential for life on Earth by providing energy that supports most ecosystems.

Thrifty Genotype

Human genotype that permits efficient storage of fat to draw on in times of food shortage and conservation of glucose and nitrogen.

Glucose and Fat

Two primary sources of energy for the body, where glucose is a simple sugar and fat is composed of fatty acids and glycerol.

Epicanthic Eye Fold

A skin fold of the upper eyelid covering the inner corner of the eye, common in East Asian and some other populations.