When Nintendo Sets a Relatively Low Price on Its Game

question 25

Multiple Choice

When Nintendo sets a relatively low price on its game units to stimulate more demand for its game cartridges, it is using

• A) complementary product pricing.
• B) product-bundle pricing.
• C) price lining.
• D) bait pricing.
• E) cost plus pricing.

Analyze the role of cultural, economic, and political factors in global business.

Understand the concept and application of glocalization in global marketing.

Assess the influence of global trends on marketing strategies.

Comprehend the importance and application of purchasing power parity and the Big Mac Index.

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Definitions:

Abuse of Dominant Position

An anti-competitive business practice where a dominant firm uses its market power to exclude competitors or exploit consumers.

Regulatory Law

A body of law that governs the activities of administrative agencies of government, including rule-making and enforcement.

Criminal Law

The body of law that relates to crime and the regulation of conducts prohibited by the state, including the imposition of penalties for their violation.

Civil Law

A legal system based on codified laws and statutes, in contrast to common law, which is primarily based on judicial decisions and precedent.