Which of the Following Statements Concerning "Negotiated Price" Is FALSE

question 256

Multiple Choice

Which of the following statements concerning "negotiated price" is FALSE?

• A) The negotiated price is set by bargaining between the buyer and the seller.
• B) Negotiated pricing is not a demand-oriented approach.
• C) Bargaining may involve the whole marketing mix, not just the price level.
• D) Sellers must know their costs to negotiate effectively.
• E) None of these statements about "negotiated price" is FALSE.

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