Why Should Pricing Objectives Be Explicitly Stated

question 23

Multiple Choice

Why should pricing objectives be explicitly stated?

• A) They have a direct effect on pricing policies and the methods used to set the price.
• B) It provides direction for company-level objectives.
• C) Explicitly stating objectives provides legal protection for the firm.
• D) Most state laws require explicitly stating legal objectives.
• E) Firms should always choose profit-oriented pricing objectives.

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